Texas Search Marketing News » media

Deep Understanding of Search PART 4: Making the Most of Search Marketing, Social Media and More

admin — Fri, 30 Jul 2010 13:17:50 +0000

www.advmediaproductions.com In the concluding segment of Deep Understanding of Search, Advanced Media Productions wraps up with a summary of important points made throughout the presentation. With search marketing, there are two objectives: Direct potential clients and customers to your website so that they can find the information or services they’re looking for, and then secure their patronage by converting them into a buyer or involved party. With clear marketing goals, a defined mission and a concerted effort in generating buzz about your site, any company interested in enhancing their presence and branding themselves on the web have the ability to do so with the tools and techniques outlined in this presentation.

The Anatomy Of A Great Social Media Landing Page

admin — Fri, 30 Jul 2010 01:17:20 +0000

The Anatomy Of A Great Social Media Landing Page
Social media strategies have become a boon to search marketers. Social media builds backlinks from authoritative sites, creates a stream of keyword-rich content and drives direct traffic to key pages.

How can Idearc Media help you turn clicks into customers?

admin — Tue, 20 Jul 2010 01:27:55 +0000

Idearc Media will increase the exposure for your business and place your ad on relevant search results on sites such as Google, Yahoo, MSN and Superpages.com. Our search engine marketing team will allow you to save time and money by centralizing your search engine media strategy with one group of dedicated experts. We are in the business to build your business. Idearc Media is a multiplatform company that connects sellers with buyers wherever they are. Everything we do revolve around our goal of making it easy for buyers to find your business. As a multi-billion dollar media company, some of our Internet assets include Superpages.com, Switchboard and LocalSearch.com. We have over 10 years of search engine marketing experience through Idearc Search Marketing.

Consumers Trust Internet More Than Friends, Family and Print Media, Study Reveals

admin — Fri, 16 Jul 2010 13:14:45 +0000

Consumers Trust Internet More Than Friends, Family and Print Media, Study Reveals
Digital Influencer Index presented by Fleishman-Hillard and Harris Interactive Highlights Opportunities and Watch-Outs for Brands Looking to Earn UK Consumer Trust.

IAB launches 3-step guide for social media campaign measurement

admin — Fri, 16 Jul 2010 01:17:43 +0000

IAB launches 3-step guide for social media campaign measurement
The Internet Advertising Bureau’s Social Media Council (IAB SMC) has launched a framework to bring greater clarity and consistency to social media measurement in the UK.

Media should include more positive messages about the internet, says new campaign

admin — Wed, 14 Jul 2010 01:16:05 +0000

Media should include more positive messages about the internet, says new campaign
The media industry has been challenged with portraying a more positive message about internet use in a new campaign to get the UK population online. In a mission statement, Manifesto for a Networked Nation , launched today, Race Online 2012 outlines its plans to get millions of UK residents using the internet before 2012. Led by UK digital champion Martha Lane Fox, the campaign will advise the …

For car companies, social media is the new TV

admin — Sat, 10 Jul 2010 13:22:57 +0000

For car companies, social media is the new TV
Amber Roussel and Mark Austin are Team Houston, and they got the gold (two Fiestas). (Photo: Ford Motor Company) I have seen the future of auto marketing, and it has nothing to do with the relentless TV ads (even the funny ones) that no one believes anymore. Ford had a brilliant idea: Hire 20 teams of young and attractive Internet bloggers to promote the Ford Fiesta , sponsor a contest allowing …

10 Beautiful Social Media Infographics

admin — Thu, 08 Jul 2010 01:29:21 +0000

10 Beautiful Social Media Infographics
This series is supported by Ben & Jerry’s Joe , Ben & Jerry’s new line-up of Fair Trade and frozen iced coffee drinks. Learn more about it here . Infographics help communicate information in a digestible…

Zog Media Sells Social Media Technology: ZooLoo.com

admin — Thu, 08 Jul 2010 01:27:57 +0000

Zog Media Sells Social Media Technology: ZooLoo.com
SCOTTSDALE, Ariz.—-Search marketing firm Zog Media has sold its social media technology, ZooLoo.com, to a group of private investors. Details of the deal, which was finalized in late June, were not disclosed.

Portland SEO Services – Web Video and Social Media Marketing For Small Businesses

admin — Mon, 05 Jul 2010 13:22:17 +0000

www.crea8iveworks.com (503) 841-5439Crea8iveWorks is an seo marketing firm and portland web video marketing company dedicated to helping small and midsized businesses leverage the power of the internet to generate a FLOOD of highly targeted leads and convert them into paying customers. At Crea8iveWorks we can get your phone ringing and bring new customers to your business by helping you stand out from the crowd, dominate the Search Engines and build relationships with your local community. Video Marketing works so well because people LOVE videos and so do the Search Engines. Get Ranked The Search Engines love video. By using web video marketing for your business you can dominate the front pages of Google, Yahoo, and Bing to get your offer in front of hundreds, often thousands of new customers every single month. A video that is key-worded properly and marketed effectively will often show up on Google page 1 within 24 hours – if not sooner! Get Seen: YouTube alone is the 3rd most visited site on the net, with an estimated 150000000 videos watched every single day! And theres a whole universe of quality video sites outside of YouTube. When you market your business using web video it allows you to get your product or service in front of a huge audience of prospects who are actively searching for what you provide, and speak to them in their language video. Build Relationships: People do business with those they KNOW, LIKE and TRUST. As a small to midsized business owner, you …

New Head of Social Media Marketing at Ikroh SEO

admin — Thu, 01 Jul 2010 13:18:09 +0000

New Head of Social Media Marketing at Ikroh SEO
Ikroh SEO take on a new Head of Social Media Marketing, increasing their range of options to provide the highest quality, ethical online marketing services to their clients. Working in conjunction with SEO and PPC campaigns, Social Media Marketing can increase visibility, strengthen brand awareness and make one-to-one contact with customers, benefiting a business’ reputation.

BC Social Media Network Expands with the Arrival of Burnaby Public, Connecting Burnaby Online With the World Hosted by …

admin — Wed, 30 Jun 2010 13:18:51 +0000

BC Social Media Network Expands with the Arrival of Burnaby Public, Connecting Burnaby Online With the World Hosted by …
Tourism Burnaby has joined the growing BC Social media network with the launch of Burnaby Public, Tourism Burnaby’s hub for all its social media initiatives. “With our location just 15 minutes outside downtown Vancouver by rapid transit, Burnaby has always been easily accessible by its 11 SkyTrain stations spread throughout the city. Connecting with Burnaby online is now just as easy with …

HRmarketer.com Introduces Centralized Media Relations Functionality to its Marketing and PR Software

admin — Sat, 26 Jun 2010 13:23:01 +0000

HRmarketer.com Introduces Centralized Media Relations Functionality to its Marketing and PR Software
New features enable marketing and PR professionals to centrally manage, track and report on media and analyst outreach campaigns (PRWeb Jun 25, 2010) Read the full story at http://www.prweb.com/releases/2010/06/prweb4190294.htm

Media Plan of the Year 2010

admin — Sun, 20 Jun 2010 01:15:18 +0000

Media Plan of the Year 2010
Any marketer looking to move more product or increase market share in 2009 was in for a tough time. Read through this year’s group of Media Plan of the Year winners, and that fact emerges in virtually every single story.

Social Media Monitoring Leader Attentio Names Vincent De Gennaro as VP Sales & Marketing

admin — Sat, 19 Jun 2010 13:17:05 +0000

Social Media Monitoring Leader Attentio Names Vincent De Gennaro as VP Sales & Marketing
BRUSSELS and SINGAPORE, June 18 /PRNewswire/ — Attentio SA, the world leader in SaaS social media insights, today announced that it has named Vincent De Gennaro as Vice President of Sales and Marketing.

Newly Launched Internet Marketing Company Your Lane Media Helps Businesses Thrive

admin — Tue, 15 Jun 2010 01:15:17 +0000

Newly Launched Internet Marketing Company Your Lane Media Helps Businesses Thrive
Your Lane Media is an Internet Marketing company dedicated to turning a vision into perfection. The company specializes in Web Design & Development, Search Engine Optimization, Social Media Marketing, Press Releases, Mobile Application Development and much more. The main goal of Your Lane Media is to work with the client to ensure that their business is a success.

6 Social Media Myths You Should Get Over Right Now

admin — Fri, 11 Jun 2010 01:17:59 +0000

6 Social Media Myths You Should Get Over Right Now
Earlier this week Marty Weintraub had a fantastic article on Search Engine Land called How To Turn Your Social Media Averse Boss Into Your Champion . In his post, Marty outlined five different strategies to help turn your boss from “social media wary” into “social media evangelist”.

Social Media Marketing Will Never Be The Same Thanks To New Service

admin — Thu, 10 Jun 2010 13:21:09 +0000

Social Media Marketing Will Never Be The Same Thanks To New Service
What’s more, they’re starting to see that without a strong online marketing plan, you’re going to be left scrambling to keep up with their Internet-savvy competitors. That’s no way to run a business! Do yourself a favour and figure out how to make social media marketing work for you.

Why Internet Advertising is Superior to Other Media: Metrics

admin — Mon, 31 May 2010 01:16:49 +0000

Why Internet Advertising is Superior to Other Media: Metrics, the importance of using metrics in advertising, why Internet advertising is superior to television and newspaper advertising

Search Engine Optimization and Social Media Optimization 101

admin — Sat, 29 May 2010 01:19:45 +0000

Image taken on 2008-04-22 08:55:27 by Glenn Batuyong.