http://live.pirillo.com – The differences between traditional radio and Internet radio are pretty vast. Yes, they are both audio. Everything else is merely the mechanism and limitations of the delivery.
Duration : 0:7:49
[youtube iM7G3aEIvss]
Is Online Radio Killing Traditional Radio Advertising?
25 Responses
Leave a Comment
March 4th, 2010 at 9:01 am
Traditional radio …
Traditional radio isn’t going anywhere any time soon. TV for that matter either. They’ve both been forecast to instinct for sometime. DVRs were going to be “the death of television advertising”. Yet advertisers still spend billions in both radio and TV.
T
March 4th, 2010 at 9:01 am
That is why …
That is why keywording criteria you look for in a song (e.g. genres, etc.) is the wave of the future, and Amazon’s 30 second song sampler is more time-effective as 30 seconds (or less) is all you need to know if a song is worth listening to again, if it is just download it.
Then, use your MP3 player to put in shuffle mode for general song randomization; besides ancillary advantages (e.g. more genres on one playlist, song pause during poweroff) seal my fate in boycotting radio! anybody with me?
March 4th, 2010 at 9:01 am
I listen to MP3 …
I listen to MP3 players on shuffle mode because I can hear more song per hour with similar randomization, and with more genres encompassed in the same playlist.
Also, I use Amazon’s 30 second song sampler as it allows you to judge a song in 30 seconds or less therefore I can discover more songs in 5 minutes than radio would play in 5 hours, and download the tracks I like to then load on an MP3 player. I think MP3 players are the wave of the future, especially since they are affordable.
March 4th, 2010 at 9:01 am
Besides, I …
Besides, I associate radio with poverty now since MP3 players and other modern means of listening to music, such as Amazon’s 30 second song sampler are more effective.
Ancillary luxuries of MP3 players (e.g. more genres on one playlist, leave off where the song stopped after powerdown, etc.) make me say “I’m never listening to radio again”.
March 4th, 2010 at 9:01 am
Besides, I dont …
Besides, I dont think it is a good idea to switch to Satellite radio. Because you can judge songs with just a 30 second excerpt on Amazon and use MP3 players in shuffle mode with ancillary advantage that will put you in the state of mind saying “I’m never listening to radio again”. Thats how I enjoy music.
March 4th, 2010 at 9:01 am
Your next best bet …
Your next best bet would be to rely solely on MP3 players and Amazon’s 30 second song sampler for trying out songs as 30 seconds is all you need to judge a song if you like it before downloading and general song randomization (in shuffle mode) respectively.
So, you might as well take my word for it while you are ahead. To find out more, watch episode 3 and episode 4 of my series The Super Mario Puppet show.
March 4th, 2010 at 9:01 am
I love the radio, …
I love the radio, not for music. (I’m talking AM/FM radio) but for news, and voicing opinions it’s by far the best method. I can have a old radio in my workshop and not worry about harming it. The poorest people, pretty much ANYONE can use a “classic” radio. I would also say online radio doesn’t get nearly as many listeners or has plenty of issues. Many are pre recorded and lifeless. Again I’m primarily talking talk radio. Good topic thanks Chris.
March 4th, 2010 at 9:01 am
Nice Job, i am your …
Nice Job, i am your fan
March 4th, 2010 at 9:01 am
When traditional …
When traditional radio becomes more global, and unified with less local total shit, that would be nice. and not 10 minutes of straight commercials. in calgary, canada, theres a few radio stations with more ads then music. not even kidding. XM FTW
March 4th, 2010 at 9:01 am
For me within the …
For me within the subject of Internet radio i use Winamp, its pretty good for beginners like me but i’m growing throughout each day, yeh back to Winamp, the service has a combination of on demand videos like Family Guy, Futurama, America Dad,Music Videos and so for and radio station like 108Jams and so its a very reliable software for me and most of all it can be your player like Windows media player so yeah i love and know others have like it too.
March 4th, 2010 at 9:01 am
The second that an …
The second that an ad comes on an internet station I stop listening. Shoutcast has a lot of stations that are large and small. A lot of user generated content as well. I also like XM online as they have no commercials as well. I also have XM in both my vehicles because I can’t stand ads on the radio, which is why FM is dead to me. Its soo bad that I would rather listen to nothing, than ads on the radio.
March 4th, 2010 at 9:01 am
Ever since the NAB …
Ever since the NAB was forced by the U.S. government to suspend its advertising code in 1983, both the nature and the sheer volume of advertising on OTA television and radio have become intolerable.
The rise of alternatives and the willingness of listeners to pay for ad-free services are reactions to, not the cause of, traditional radio’s problems. Had broadcasters not alienated their audiences by pushing the envelope on advertising, they wouldn’t be hemorrhaging listeners like they now are.
March 4th, 2010 at 9:01 am
For the love of God …
For the love of God, please don’t start advertising crap on Internet Radio. That’s the whole reason why I stopped listening to traditional radio. Because every 6 minutes, my ears would be raped by car dealership ads with loud annoying sound effects. Oh, and lets not forget the herbal Viagra and genital herpes commercials we all hear every so often.
March 4th, 2010 at 9:01 am
SHOUTcast has some …
SHOUTcast has some excellent content.
March 4th, 2010 at 9:01 am
You need to get …
You need to get laid…………
March 4th, 2010 at 9:01 am
I don’t listen to …
I don’t listen to internet radio coz I haven’t found any good channels…
March 4th, 2010 at 9:01 am
what traditional …
what traditional radio needs to do is more live adverts as howard stern, paul harvey do the lossy and may I say annoying radio spots I hear get tuned out in a second making them ineffective (they sound just as they did in the 60’s) Leo Laporte does great live adverts targeted to his audience as you do Chris that’s how traditional radio can save their buts let the on-air talent do the adverts, not these awful jingle redden crap the do now.
March 4th, 2010 at 9:01 am
Nobody cares.
Nobody cares.
March 4th, 2010 at 9:01 am
It’s the difference …
It’s the difference between a broad audience and Internet radio, which is a narrowcast format. Satellite radio still fulfills the broadcast requirement. Internet radio is similar to podcasting in terms of reach and audience construction.
March 4th, 2010 at 9:01 am
Speaking of …
Speaking of advertisement in media what happen to the advertising gif in his videos on youtube. I would guess it has something to do with the persistent nature of youtube videos and him not wanting to advertise in perpetuity for companies without compensation. If anyone knows I would like to join that club.
Also if people want credit for making the 1st comment the comment should really having some relation to the video. I am sure that our mammalian brains can figure out that it was 1st.
March 4th, 2010 at 9:01 am
who gives a fuck
who gives a fuck
March 4th, 2010 at 9:01 am
all the people who …
all the people who say “first post” have no life
March 4th, 2010 at 9:01 am
why cares about …
why cares about first posts…
March 4th, 2010 at 9:01 am
i dont give a …
i dont give a :O
March 4th, 2010 at 9:01 am
3rd ha lol
3rd ha lol